The Store (1983)

The Inner-Workings of a Department Store

THE STORE is a film about the main Neiman-Marcus store and corporate headquarters in Dallas. The sequences in the film include the selection, presentation, marketing, pricing, advertising and selling of a vast array of consumer products including designer clothes and furs, jewelry, perfumes, shoes, electronic products, sportswear, china and porcelain and many other goods. The internal management and organizational aspects of a large corporation are shown, i.e., sales meetings, development of marketing and advertising strategies, training, personnel practices and sales techniques.

Genres: Documentary

Stars: Art Buchwald, Lady Bird Johnson

Release Date: 1983-12-14

Country: United States of America

Ratings: 6.3 / 10 (15 votes)

Runtime: 118 mins