The Merchants of Cool (2001)

How businesses market to American teenagers, and the effect they have together on popular culture.

A documentary on the marketing of pop culture to Teenagers.

Genres: Documentary, History, Music

Stars: Douglas Rushkoff, Christina Aguilera, Greg Berlanti, Jessica Biel, Adam Carolla

Release Date: 2001-02-27

Country: United States of America

Ratings: 7.2 / 10 (9 votes)

Runtime: 55 mins