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E1
41 min 1. A Rivalry Begins
The decades-long feud between Adidas and Puma is one of the greatest rivalries in sports history.
E2
41 min 2. From the Courts to the Streets
Sportswear evolves as Puma hits NYFW and Adidas partners with Kanye, sparking a cultural shift.
E3
42 min 3. Win at All Costs
Bjorn Gulden's move to Adidas from Puma sparks shock as both brands continue their fierce rivalry.
The tangled rivalry that shaped sports.
Through unprecedented access to both companies, uncover the tale of two feuding brothers, Adi and Rudi Dassler, whose multi-decade rivalry and competition helped shape the modern sportswear industry.
Genres: Documentary
Stars: David Beckham, Usain Bolt, Noah Lyles, Winnie Harlow, Darryl 'DMC' McDaniels
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